SURFER MAGAZINE INTERVIEWS ALEX SMITH
Touted as the next great brotherly duo from Kauai, Alex and Koa Smith have been grown up in the spotlight. As a standout among his Hawaiian counterparts, the path to a successful career in professional surfing seemed inevitable for Alex. But as he has quickly learned, no matter how many accolades, trophies, and photo spreads you’ve got under your belt, a renewal on your contract is never guaranteed. After parting ways with his longtime sponsor, we talked to a surprisingly optimistic Alex about brand loyalty, brotherhood, and of all things, Costco’s return policy… click the image to read the interview on Surfer Magazine‘s website!